Fri, 26 Nov 2021
A new initiative that rewards consumers for spending in local hospitality businesses has been launched today.
The LoveIOM Gift Card, which is similar to a high street gift card, is like a digital boarding pass and sits in your Apple or Android wallet.
Physical gift cards can also be purchased online and delivered by post for individuals looking to give a physical card as an alternative Christmas present this year.
The LoveIOM Gift Card presale is now open and the gift cards can be redeemed at participating merchants from the 4th January 2022 in order to provide a boost to local businesses after Christmas.
Food, alcohol and accommodation stays can all be purchased using the card supporting the hospitality trade generally.
Dr Alex Allinson MHK, Minister for Enterprise, commented: ‘Christmas is the opportune time to support and champion our local businesses. The LoveIOM Gift Card has been designed to reward people who are supporting our hospitality sector and this is a real opportunity to try something new or to return to an old favourite – and get cashback for doing so.
‘Local businesses are the beating heart of our Island, and every time a LoveIOM Gift Card is purchased, whether it be for a Christmas gift for friends or family or for personal spending, you will be directly putting money back into our local restaurants, cafés and accommodation providers.